One Million Conversations

United for a
Better Digital Future

United for a
Better Digital Future

United for a
Better Digital Future

A global movement bringing young people, parents, educators and organisations
together to talk about growing up in the age of technology and AI.

A global movement bringing young people, parents, educators and organisations together to talk about growing up in the age of technology and AI.

Backing the movement.

Backing the movement.

Backing the movement.

  • Raising Digital Citizens

    Raising Digital Citizens

    Primary Partner

  • Institute of Child Psychology

    Institute of Child Psychology

    Partner

  • Growing Stories

    Growing Stories

    Partner

  • Your organisation?

    Your organisation?

    Partner

  • Raising Digital Citizens

    Primary Partner

  • Institute of Child Psychology

    Partner

  • Growing Stories

    Partner

  • Your organisation?

    Partner

Digital life is now part of childhood, but the systems children use are not always designed around their wellbeing, development or long-term interests.

Digital life is now part of childhood, but the systems children use are not always designed around their wellbeing, development or long-term interests.

Digital life is now part of childhood, but the systems children use are not always designed around their wellbeing, development or long-term interests.

The world is spending billions regulating platforms and adding safety features. That work matters, but none of it reaches what happens inside a family: the everyday conversations, rules and trust that decide how a child lives with technology.

The world is spending billions regulating platforms and adding safety features. That work matters, but none of it reaches what happens inside a family: the everyday conversations, rules and trust that decide how a child lives with technology.

why?

why?

Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We believe in building a healthier digital future for children.

Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We believe in building a healthier digital future for children.

Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We believe in building a healthier digital future for children.

what?

what?

what?

Research points to conversation as one of the most powerful — and most understudied — tools we have to help kids navigate the digital world. So we built a movement around it.

Research points to conversation as one of the most powerful — and most understudied — tools we have to help kids navigate the digital world. So we built a movement around it.

Research points to conversation as one of the most powerful — and most understudied — tools we have to help kids navigate the digital world. So we built a movement around it.

Our approach

How change happens.

Play

Families enjoy it and want to do it again.

Talk

Parents and children talk openly about digital life.

Connect

Children feel heard, and parents understand their child’s digital world.

Trust

If something goes wrong online, the child turns to a parent for help.

Empower

Children feel confident making better choices.

Our approach

How change happens.

Play

Families enjoy it and want to do it again.

Talk

Parents and children talk openly about digital life.

Connect

Children feel heard, and parents understand their child’s digital world.

Trust

If something goes wrong online, the child turns to a parent for help.

Empower

Children feel confident making better choices.

Our approach

How change happens.

Play

Families enjoy it and want to do it again.

Talk

Parents and children talk openly about digital life.

Connect

Children feel heard, and parents understand their child’s digital world.

Trust

If something goes wrong online, the child turns to a parent for help.

Empower

Children feel confident making better choices.

Our model

The child at the centre.

The child at the centre.

The child at the centre.

The child

Their wellbeing, development and voice come first.

The caregiver–child relationship

Trust grows through everyday play and conversation.

Digital systems

Apps, games, platforms and AI shape children’s digital experiences.

Wider structures

Schools, communities, peer groups, industry and policy help change take root.

The child

Their wellbeing, development and voice come first.

The caregiver–child relationship

Trust grows through everyday play and conversation.

Digital systems

Apps, games, platforms and AI shape children’s digital experiences.

Wider structures

Schools, communities, peer groups, industry and policy help change take root.

Everything we do starts with the child and the relationship closest to them,
and works outward to shape the systems and structures around them.

Everything we do starts with the child and the relationship closest to them,
and works outward to shape the systems and structures around them.

Our vision
Conversations

One Million Conversations is where we begin.

Culture

Conversations shape expectations; expectations shape culture; and culture shapes the technology we are willing to build and accept.

Humanity

Our long-term vision is a world in which no technology is designed, built or deployed without the safety of children and the long-term flourishing of humanity as a first responsibility.

Our vision
ConversationsCultureHumanity

One Million Conversations is where we begin.

Get involved

Four ways to join the movement.

Four ways to join the movement.

Four ways to join the movement.

Choose the way that fits you. You can join in more than one way.

Back the statement.

Publicly endorse the statement and let your organisation’s name or logo be shown. No financial or programme commitment is required.

Back the statement.

Publicly endorse the statement and let your organisation’s name or logo be shown. No financial or programme commitment is required.

Share the movement.

Bring the message and public invitation into your networks, communities, channels or events.

Share the movement.

Bring the message and public invitation into your networks, communities, channels or events.

Activate conversations.

Already doing work that gets children and adults talking? Tell us, and we’ll feature it. Or tell us how you’d like to help — we need all the help we can get.

Activate conversations.

Already doing work that gets children and adults talking? Tell us, and we’ll feature it. Or tell us how you’d like to help — we need all the help we can get.

Support the work.

Contribute funding, expertise, distribution, services or reach that helps the movement grow and reach more children, families and communities.

Support the work.

Contribute funding, expertise, distribution, services or reach that helps the movement grow and reach more children, families and communities.

Where funding goes

What you are supporting.

What you are supporting.

What you are supporting.

Research

“Everyone says talk to your kids. Now we’re testing it.” The Family Conversation Study (at home) and the Youth Ambassador Study (at school), led by Associate Professor Stine Liv Johansen (Aarhus University) with Jessica Joelle Alexander, and in Italy by Michele Capurso (University of Perugia). First studies in Denmark and Italy in autumn 2026, then the UK, the US and Estonia. Every result published openly.

Learn more

Research

“Everyone says talk to your kids. Now we’re testing it.” The Family Conversation Study (at home) and the Youth Ambassador Study (at school), led by Associate Professor Stine Liv Johansen (Aarhus University) with Jessica Joelle Alexander, and in Italy by Michele Capurso (University of Perugia). First studies in Denmark and Italy in autumn 2026, then the UK, the US and Estonia. Every result published openly.

Learn more

Youth Leadership

“Kids listen to kids.” Older pupils are trained as Youth Ambassadors to lead playful conversations with younger pupils, helping classes agree on shared values and carrying those values home to families.

Learn more

Youth Leadership

“Kids listen to kids.” Older pupils are trained as Youth Ambassadors to lead playful conversations with younger pupils, helping classes agree on shared values and carrying those values home to families.

Learn more

One Million Conversations

The public campaign that brings it all together: one million conversations between children and the adults around them, in homes, classrooms and communities worldwide.

Join the movement

One Million Conversations

The public campaign that brings it all together: one million conversations between children and the adults around them, in homes, classrooms and communities worldwide.

Join the movement

Your own idea?

Have an idea that gets children and the adults around them talking? Build it with us. Bring the idea, and we’ll bring our research, tools, network and know-how to shape and run it together.

Pitch your idea

Your own idea?

Have an idea that gets children and the adults around them talking? Build it with us. Bring the idea, and we’ll bring our research, tools, network and know-how to shape and run it together.

Pitch your idea

Your funding powers all four.

Every contribution goes to the research, youth leadership, projects we build together with you and the public campaign above. The Danish Way receives and governs all charitable funding, and research is led independently by our academic partners.

Our statement

“Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We back United for a Better Digital Future and its work to help build healthier, more confident digital lives for children.”

“Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We back United for a Better Digital Future and its work to help build healthier, more confident digital lives for children.”

“Every child deserves more than protection from digital harm. They deserve the trust, knowledge and voice to thrive in digital life. We back United for a Better Digital Future and its work to help build healthier, more confident digital lives for children.”

Add your organisation’s name to it. No financial or programme commitment is required.

Who’s behind it

One Million Conversations is organised by The Danish Way, a non-profit organisation, in partnership with Raising Digital Citizens. The Danish Way receives and governs all charitable funding, research is led independently by our academic partners, and Raising Digital Citizens contributes its expertise and tools at cost.

Join us

One conversation can change a relationship.

One million can help change our digital future.

Back the statement, spread the word, activate conversations or fund the work. Every way in helps more children grow up confident in a digital world.

Questions

Frequently asked questions

Frequently asked questions

Frequently asked questions

What exactly is One Million Conversations?

What exactly is One Million Conversations?

Which way in is right for us?

Which way in is right for us?

Does it cost anything to take part?

Does it cost anything to take part?

We’re already doing this kind of work. Can you feature it?

We’re already doing this kind of work. Can you feature it?

What happens after we submit a form?

What happens after we submit a form?

Where does the money go, and will I get a receipt?

Where does the money go, and will I get a receipt?

How is data from youth conversations collected and protected?

How is data from youth conversations collected and protected?

Contact

Get in touch

Get in touch

Get in touch

Questions, ideas or partnership enquiries? Email us — we read every message.

Questions, ideas or partnership enquiries? Email us — we read every message.

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